Date: 14/06/2007
Kim Jung Hoon of ‘Goong’ fame and Jang Nara are leading the way to promote Korean dramas which have been losing popularity in China. The two are attending STVF 2007 as publicity ambassadors of Korean dramas being held at the Shanghai New International Expo Center in China.The Korean Broadcasting Institute announced on the 13th, “Kim Jung Hoon and Jang Nara attended the 'Korean Day' events including the appointing ceremony, fan autograph sessions, and others on the 12th." Kim Jung Hoon who has become popular from the drama series 'Princess Hours (Goong)' was cast as the main character of 'Lian Ai Bing Fa (Love Strategies),' a joint drama production of China and Korea. Jang Nara who has been active as a singer and actress in China joined the group after her solo concert in Beijing on the 8th and 9th.
The 'Korean Day' event the two attended gathered the attention of the press, but once again reflected the declining export of Korean drama series to China.KBI commented, "The declining export of Korean drama series is also happening in Shanghai. We must place efforts in creating more joint production projects amongst various Asian countries to change the one-way exporting image of Korean content, and must establish a supporting system for such efforts."
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